SO, who won the first week of the election campaign and does it really matter to the result?
The answer to the first part depends largely on where you are, your particular leanings, and what part of the politico-media blizzard you were exposed to.
But assuming a mid-point on those aspects, the best approximation of week one is probably a nil-all draw.
Mr Abbott has called for a judicial inquiry into the insulation deaths.
In a fairly policy-light week, the two majors seem to have adapted Phil Spector's legendary "wall of sound" technique of music production, applying it to the infinitely less melodic signatures of electioneering.
From the moment the starter's gun was fired (at the unorthodox time of 4.30 last Sunday arvo), political journalists have been besieged with email traffic from the respective campaign headquarters.
As is the advantage of incumbency, Prime Minister Kevin Rudd seized the lion's share of the early media coverage. The election itself and a $450 million fillip for out-of-school hours care dominated Monday - the first official day of the campaign - but by Tuesday, the attention was on the Reserve Bank and interest rates. A 25-basis- point cut was the first during a federal campaign, and was thus expected to work well for Labor, blunting Opposition Leader Tony Abbott's cost-of-living assault.
But while Labor strategists were cock-a-hoop over the delivery of mortgage relief in the outer- suburbs where they are directing their greatest efforts - worth a handy $45 a month for an average $300,000 standard variable loan - Nr Abbott, and would-be treasurer, Joe Hockey set about cruelling that line. They were criticised for being seen to have talked down the cut, but their claim that it was actually a sign of a vulnerable economy, had the advantage of truth.
The result was that Labor probably got little credit for the largesse of the RBA and by Wednesday, Mr Abbott had stolen the initiative anyway with a $5 billion hit to the budget to fund a 5 per cent cut to the current 30 cent company tax rate.
Cue an unedifying scrap over spending and savings measures. In among all of this came a scratchy 7.30 interview by Mr Rudd where he came across as faintly desperate as he attacked News Corp. for allegedly campaigning against the NBN to protect its cash-cow, Foxtel.
Mr Rudd's shamelessly autocratic dumping of Labor's endorsed candidate in Forde, to parachute in Peter Beattie scored the headlines yesterday, but the move felt like a stunt and once again made a mockery of Mr Rudd's slogan, "a new way".
With just five days down and 29 to go, the onus must surely be on Mr Rudd to start making inroads into the Coalition lead.