Drysdale brand makes a comeback

DRYSDALE - the name synonymous with the state's hospitality and tourism training - is back as part of new TasTAFE branding.

The new TasTAFE logo was launched last week and was followed up with the almost identical hospitality logo yesterday.

The logo of interlocking arcs represents growth, development and progress in the state.

The new logo will eventually be displayed at all TasTAFE hospitality and tourism training venues, such as the Polytechnic Cafe and Bar on Paterson Street in Launceston.

In launching the TasTAFE sub- brand logo, Education Minister Nick McKim said it was of particular importance to industry to ensure tourism remained at the forefront of training and development.

"The tourism and hospitality industries make a significant contribution to the state's economy, so it is crucial we continue to train and develop people's skills and deliver high quality hospitality services," he said.

Tasmania Hospitality Association's Steve Old welcomed the return of "Drysdale" to the school's branding.

"The Drysdale brand is critical to the long-term prosperity of the hospitality industry, as it provides an accessible career development pathway for those seeking to pursue a career within the industry," Mr Old said.

Tourism Industry Council Tasmania chief executive Luke Martin said it was pleasing to see the commitment by the government to continue and reinvigorate the Drysdale brand.

The launch of the new logo comes after legislation to merge the Tasmanian Polytechnic and Tasmanian Skills Institute to create TasTAFE passed the lower house earlier in the week.

•SIX TasTAFE board positions have been advertised around the state today.

Education Minister Nick McKim said it was envisaged the positions would start in June.

Expressions of interest close on April 5.

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