PROSPECT'S newest supermarket could carry a name that doesn't belong to Australia's two leading supermarket chains.
Developer Ross Harrison, who is building the supermarket on Westbury Road, said he was in discussion with numerous people about the building ownership.
However, he is remaining tightlipped about who those discussions are with.
"We had a few expressions of interest that I'm considering outside of Coles," he said.
"Hopefully, we'll have more information in two or three weeks."
The 3928.51-square metre project was approved by the Meander Valley Council last December and will see Statewide Real Estate and Prospect Mitre 10 knocked down to make way for the building and a 132-space car park.
Construction is yet to start, but Mr Harrison has previously said he would like it to be completed by the end of the year.
Previous speculations were that the supermarket, to be built about 500 metres from Prospect's Woolworths, would be a Coles branch.
At first, concerns were raised about the viability of a third supermarket in the area, but no one appealed against the council's approval decision.
Mr Harrison is also working on redeveloping Launceston's Gasworks site into a restaurant and bar, and he has proposed to transform the Willis Street car park into Launceston's version of Federation Square in Melbourne.