TASMANIAN honey is hitting a sweet spot worldwide with a shipment about to head for Oman in the Middle East.
Launceston-based Australian Honey Products has an extensive export program and business co-owner Yeonsoon Bourke said yesterday those sales looked set to continue, as the state's product was so good.
Mrs Bourke, who owns the business along with husband Lindsay, said the business this week packed 12 tonnes of bulk honey bound for Oman.
The Tasmanian leatherwood and clover honey was packed in 300-kilogram drums.
She said the market in Oman had been going for some time and it was pleasing that it was continuing this year.
The company has a yearly export target around $750,000 with sales in China, Korea, Japan, Hong Kong and Singapore, with a mix of bulk and packed honey. About a third of the product goes to China.
Mrs Bourke said Tasmanian honey was popular worldwide because it had many unique advantages.
She said the aroma and taste of leatherwood honey was highly prized and the state's honey was free of pests and genetically-modified pollen that affected bee hives in other countries.