TasRail chief executive Damien White is keen for new shock advertising to make an impact.
TASRAIL plans to use train accident victims in a new shock campaign to stop young people trespassing on railway tracks.
Chief executive Damien White said people who had received life-long disabilities as a result of train-surfing often volunteered to speak in schools on the mainland, and said he hoped to see the same replicated in Tasmania.
"A message coming from an adult is nowhere near as powerful as one from their own (peers)," Mr White said.
Two teenagers were arrested last Sunday after they were spotted illegally riding a train from Burnie to Ulverstone.
Four similar instances were recorded in TasRail's last annual report among the 91 instances of trespass.
Mr White said there was a 68 per cent increase in trespass reports from the year before.
TasRail has three advertisements running in state cinemas over the school holiday period, two of which involve a cyclist and a child being hit by trains.
Mr White said the advertisements relied on shock value to convey the message.
"I've been in the cinema with my son when one of these ads has run and it's pleasing to say that the audience went silent when it came on, so there is some impact there," he said.
"I think kids don't fully understand the dangers with trains.
"They're big, they're silent, they take a long time to stop and can kill you."
You can view one of TasRail's new ads by visiting The Examiner's website, www.examiner.com.au.