Michael Mitchell, of Newnham, with his beloved Brock Commodore ... Holden has announced 2016 as the Commodore's discontinuation date.Picture: GEOFF ROBSON
HOLDEN has joined competitor Ford in announcing a 2016 discontinuation date for its flagship vehicle at the Detroit motor show this week.
Holden is hanging the axe above the future of its Commodore, despite the pending release of a new VF series.
It is believed low consumer demand for the V6 and V8 models is responsible for the announcement.
Holden managing director Mike Devereux said a deal signed with the federal government meant the company would continue the production of two four- cylinder car models in Australian factories.
The news comes after more than 200 jobs were cut last year at Holden's recently upgraded Elizabeth plant in Adelaide.
Holden fans from across the country have given mixed responses to the announcement in online car club forums - many believing General Motors' police patrol vehicle deal in the US will pull the model out of the dust.
Newnham Holden enthusiast Michael Mitchell said it was sad to hear about the downfall of another Australian icon.
"I'm in two minds about it, in one sense if they're not making any more then the value of them will appreciate," Mr Mitchell said.
"However, it's also the loss of another icon to overseas producers - just like Vegemite."
Motorsport Tasmania general manager Dick Caplice said he believed the company's reaction was due to tougher production competition from Asia.
"Japan has a huge presence in the country, which has forced Holden to become much more efficient," Mr Caplice said.