Former Launceston Chamber of Commerce executive officer Michael Bailey may be a familiar face in the North, but as of Monday he takes over as the new face of the TCCI.

The state's peak business body sacked two chief executive officers last year as well as several staff, lost most of its board members and sold its headquarters  to address a $700,000 black hole identified in April.

Mr Bailey said he was confident of being able to help stabilise the chamber and rebuild its reputation.

``The TCCI needs to and wants to be the best example of how to run a business in the state,'' he said.

``There's no doubt that over the last few years there's been some extraordinary challenges. I've taken on this role, with the support of the board, to rebuild this organisation and bring back the faith of our members and the community.''

The 43-year-old wants the chamber to focus on providing three things for its members:

--Industrial relations support.

--Strong lobbying powers.

--Opportunities to connect with other businesses.

A former media and marketing executive, Mr Bailey was at the Launceston chamber for two years and, before that, Country Club Tasmania.

He plans to split his time between bases in Launceston and Hobart, and regularly visit other parts of the state.

``I think that the Tasmanian chamber is beginning to reflect how our membership is spread right across the state,'' Mr Bailey said.

``I want to ensure that our members on the North-West Coast have as great an access to our services as, for example, our members in Hobart and the North.''

The TCCI will hold its next board meeting on January 24 when three new directors will be formally announced.