CLOVER Hill's Shane Sanger may have been working on New Year's Eve but that did not stop him from having a great night.
Mr Sanger served up sparkling wine to revellers who saw in 2013 at Hobart's Taste Festival.
"Everyone likes to celebrate with sparkling," he said.
"We actually have a ball here working ... it's a festival (so we) enjoy it."
This year, the North-East winery teamed up with Shipwreck Oysters, a pairing Mr Sanger said was a perfect match.
He said although sales had been down on previous years, a new layout at this year's festival, which meant Clover Hill had a stall in a tent near the main venue, had been a success.
"People can always find a place to sit down in this tent," he said.
Hobart Alderman Peter Sexton said the festival had continued to attract record crowds since the record-breaking 70,000 on the first day.
He said 40,000 people attended the second and third days of the festival, with 35,000 people through the gate on Monday before it closed ahead of a ticketed New Year's Eve event, which attracted 5500.
Organisers were also expecting a large crowd last night as people returned to Hobart from the Falls Festival.
"There's no doubt that we're having record crowds and the good weather's helping," Alderman Sexton said.The Taste Festival finishes tomorrow.