The auction was established by Naomi Ellis, an online friend and blogger of Lisa King.

The auction contains more than 30 items including, clothes, jewellery, toys and more, all donated for the cause.

The auction will conclude on Sunday at 9.30pm and all bids start at $1 with only whole dollar amounts accepted.

An outpouring of financial and emotional support for the family has already raised more than $31,000 towards a target of $35,000 for Mrs King and her three sons, Jalen, 12, Harri, 7 and Kobe, 3.

The King's son Noah died from a rare brain illness in October, 2011 and just three months later father Aaron King died on Australia Day as a result of a massive heart attack while on a family holiday.

To see auction items go to https://www.facebook.com/sevencherubsblog