FOR many, today might be just another day but for others Valentine's Day is the most romantic date on the calendar.
Employees at the Tamar Valley Roses Farm at Rosevears have spent the past six weeks preparing for its biggest sales day of the year.
They have grown, cut and distributed about 40,000 stems of red roses and an additional 20,000 in other colours.
``Roses have traditionally been a symbol of love,'' Tamar Valley Roses sales manager Shirley Hodgetts said.
``(When people give them) it's a way of showing their love to one another.''
Cocobean chocolatier Theresa Streefland said her business had been twice as busy this year compared to last year and it had made more than 1000 chocolates in the past week.
Valentine's Day is believed to have originated from Saint Valentine's execution on February 14, 270AD. He was beheaded after he held secret wedding ceremonies in Rome, something the emperor had banned.
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