AUSTRALIA'S largest discount department stores must continue their dogfight for a presence at Kings Meadows.
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Caught in the middle is the Launceston Golf Club, a ``major player'' that could determine whether Launceston gets another Kmart or its first Big W.
In a report to the Launceston City Council external consultant and author of the city's retail strategy Jeff Wolinski advised the council choose Kmart subject to land deals.
However, both Kmart and Big W owner Woolworths have failed to meet key criteria in their $25 million proposals lodged with the council.
Council general manager Robert Dobrzynski has recommend the two retail giants go back to the drawing board and suggested aldermen keep negotiating with them.
As part of the process proponents were asked to show they could secure the land required for a discount department store in the middle of Kings Meadows.
This did not happen but Mr Dobrzynski said it was not surprising given the necessary parcel of land was separately owned by the Kings Meadows Hotel, the golf club, and the council.
Ultimately it could be the golf club that has the final say on whether Big W or Kmart is given the green light depending on who it sells the land to, if it sells at all.
The land needed is between the Kings Meadows Rivulet and the club's 10th tee.
Both retailers have been negotiating with the golf club's board, which will make a recommendation to members for a vote.
It is likely that the club will sell to whoever can develop a site that least affects the members and offer the right price.
Both retailers have indicated they are willing to alter their plans to suit the club.
The owner of the Kings Meadows Hotel Emmanual Kalis was open to negotiating with the council's preferred proponent, Mr Dobrzynski's report said.
He also said further work was required on the urban design and traffic and pedestrian management in both proposals but this again was not unusual.