GUNNS managing director Greg L'Estrange is not fazed by promises of an anti-pulp mill protest campaign bigger than the Franklin dam blockade.
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"We acknowledge that there are some people in the community who have strong views on this and we acknowledge that there are a lot of people who want it to go ahead as well," he said.
"It is not only about those people who don't want this project to go ahead for some reason."
Mr L'Estrange said that he hoped that "a level of maturity and safety" was recognised when people protested.
A major protest has been called on March 20 at the site of Gunns proposed $2.3 billion pulp mill at Long Reach, near Bell Bay.
The protest has been organised by the Pulp the Mill group.
Speakers will include Peter Cundall, author Richard Flanagan and Bass Greens MHA Kim Booth.
"People have the right for protest - it is one that they need to work in a way that doesn't put people's lives at risk," Mr L'Estrange said.
He said that an incident a couple of weeks ago in Hobart, when a young woman chained herself to the bottom of a log truck at Franklin Wharf, had been distressing.
"We had a safety review of that - that could have been a very nasty incident for the person who didn't understand that locking themselves to equipment that can automatically start can seem like a positive thing to do in the heat of the moment but that person could have been killed," he said.
Mr L'Estrange said that Gunns acknowledged peaceful protest.