The advertisements and tie-in promotions are targeted at New South Wales, south-east Queensland and Victoria in a bid to attract visitors over autumn or winter.

All regions will play a starring role in the ads that will run in magazines and newspaper, and online.

Each area has supplied a sample seven-day itinerary that will feature heavily.

Incoming marketing director Kath McCann promised that the promotional blitz would be just the start of things to come over the next 12 months.

Since starting in the role six weeks ago, Ms McCann has helped define Tourism Tasmania's 10 top priorities - and at the top of the list is a rebranding exercise.

Ms McCann said at the end of the 20-week project that she would be able to clearly define what set Tasmania apart, and how that should be marketed.

``We are different to other markets and one might say that we do look quite similar in a lot of marketing forums. So, the challenge for me is to really identify and define our position, where we need to be in the market, and then defend it furiously,'' she said.

``Regarding the dollar argument: yes, sure, we could spend a lot more money, but if we're not undertaking the right kind of activities, in the right kind markets, then the return might not come. So, it's about doing the right things at the right time with the right messages.''

She said New Zealand's ``100 per cent pure'' campaign was an example of how important branding was.

The Tourism Industry Council of Tasmania is lobbying for the $4.5 million that was cut from events sponsorship and marketing to be reinstated in May's state budget.