BOOBS. No, not the fleshy baby-nourishing mounds on the chests of the fairer sex.
We're talking about boobs in the pejorative sense.
Specifically Facebook boobs _ those high-flying, billionaire boy nerds who are proving that all the money in the world (and it seems like they do have most of it) cannot buy an ounce of social grace, even if you're in the business of ``social networking''.
These boobs caused a stir around the globe last week with their decision to place pictures of women breastfeeding their children in the same category as pornography.
They sent hundreds of messages to Facebook page owners telling them to remove photos of themselves feeding their kids and to ``refrain from posting abusive material in the future''.
Now, obviously, beauty and offence are in the eyes of the beholder, but describing images of a baby having a meal as abusive? Come on.
Watching a three-year-old down a bowl of spaghetti bolognese, now that's a stomach-turning experience, especially if said three-year-old happens to also be exhibiting the symptoms of a head cold.
That's a veritable smorgasbord of yuk.
If you really want to be offended by a baby, forget about what is going into bub's stomach and wrap your eyeballs (and your nose) around what comes out _ often in such gooey, liquidy quantities that it defies gravity, climbing back and neck.If you were still eating breakfast, please accept my apologies.
The Facebook boobs aren't alone in their bizarre anti-baby feeding views.
Stories of mothers being asked to leave restaurants or feed bub in the toilet for fear of offending diners are sadly not rare.
Can't say I'd be terribly keen to chow down on my scotch fillet with mushroom sauce and garden veg on the side while all around me other blokes went about their, er, business.
What is it about a baby suckling at its mother's breast that so unnerves some (usually, though not always, male) people?
It is entirely natural.
As shocking as it is to some, it is the reason nature gave women breasts.
That's right, they didn't evolve so they could bounce around on a Beyonce, Lady Gaga, (insert the name of just about any female pop singer since Madonna here) music video.
Nor to make any otherwise tedious, woefully scripted and poorly acted Hollywood film a must-see for at least the 15-30-year-old male demographic.
And they weren't put on earth to make it easy for advertising people to spruik whatever it is they've been charged to sell this week _ ``Look, breasts! Now buy this car, TV, holiday, stapler''.
As a society we have no problem with women exposing large bits of their chest bits for these purposes, but heaven forbid them revealing more often than not less flesh to give their hungry bub a feed.
If that's offensive then we really are a weird and confused lot, just like the boobs at Facebook.
Follow Aaron at twitter@aaronlakin