WHAT were they thinking? I mean honestly, promoting porn on kids' back-to-school stationery.
The only place where that would be appropriate would be, er, an adult shop? Much less emblazoned on travel mugs and notebooks available to young people.
Stationery company Typo, owned by Cotton On, is responsible for a new range of questionable products. They include a travel mug with ''Porn is my Saviour'' stamped on its side, an iPhone cover with a naked woman sitting cross-legged beneath the word ''Dirty'', and notebooks with topless or naked women imitating porn mag shoots, and with phrases like ''Entertainment for Men''.
The company's statement in defence said something like, the products are targeted at uni students. Right.
Perhaps it's just another cheap marketing ploy.
They were pretty much guaranteed some media spotlight, and Typo's porn line of stationery has probably even sold out by now.
But the question I'm interested in is this: Is it right?
Is it right that pornography is glorified, normalised and even humoured? Is it right that a company like Typo brings out a line of stationery that trivialises issues like pornography and violence against women (one product features a topless woman at the centre of a bullseye) in the month before school goes back?
It's that tension between censorship and freedom of expression.
And believe it or not, the Bible has something to say about that.
''Live as free men, but do not use your freedom as a cover-up for evil,'' 1 Peter 2:16 reads (It's my new favourite verse, so get used to seeing it!).
Just because they can, doesn't mean they should.
I'm not just talking about Typo any more. Our culture grants us so many freedoms and little accountability.
The emphasis is on our right to choose rather than old-fashioned morals and ethics.
That's OK.
But it's important we recognise that and develop the wisdom to say no every now and then.
Weigh our ''right'' against its effect on our body, our spirit, our future and most importantly, its effect on others.
Porn is the issue we face this week - so how is that good for the body, for the spirit, for long-term impact on relationships and addiction and how does it honour the woman in the photo and women generally?
'''I have the right to do anything', you say - but not everything is beneficial. `I have the right to do anything' -but not everything is constructive.'' (1 Corinthians 10:23)
I fear that in time our rights will be our destruction.